As a business person, you
likely have a budget for monthly advertising costs to increase
customers over time. Your website should not be any different.
In order to achieve this, there is work to be done on a consistent
basis. The internet as a whole moves quickly. Therefore, the
criteria used to achieve rankings and tools that drive traffic
change as well. This monthly program provides the highest
level of assistance and will deliver the best results.

After your page has been optimized
for the search engines, by us or another company, it is best
to let the search engines become aware of your changes.
We notify Altavista, Excite, Lycos, Northern
Light, and other major players of your changes. If not done
properly, your page could be omitted from these sites entirely.

Search engine ranking report service
is great if you aren't sure where you stand on the search engines.
We'll produce a report for you that will
tell you if you're in the top 30 for your keywords on the major
search engines. This report will save you the time of physically
searching the engines with all of your key words. Plus,
if you use this service then decide to buy our optimization
package, we'll take the cost of this report off of any package
that includes this service.
This service will produce a report
for; AltaVista, InfoSeek, Excite, Lycos, Yahoo, and all the
important engines and directories.

So you don't want to change the look or
feel of your site, but think your page could still be ranked
higher on the search engines? We'll work with you to decide
on your most important terms, and put them where the engines
expect to find them.
Sometimes the way the terms are presented
in your meta tags can vastly change your rank. We will then
write these meta tags for you in the best possible format.
Meta tags are keywords and descriptions
that relate to your site's content or services hidden in the
code of your website. There are two main meta tags described
below. Both the meta keyword tag and the meta description
tag contribute to your search engine ranking.
A meta keyword tag is designed to be a
brief and concise list of the most important themes of your
page.
The meta keywords tag takes the following
form:
<meta name="keywords" content="keyword phrase,etc.">
The meta description tag is designed to
provide a brief description of your site which can be used
by search engines or directories.
The meta description tag takes the
following form:
<meta name="description" content=" description
of site.">

The difference between directories (Yahoo)
and search engines (Excite) is that Yahoo and other directories
are created and indexed by human editors and organized into
categories. Whereas the engines are indexed by a computer program
that scores websites based on text content. Getting listed
properly on the directories is just as important, if not more
important, due to their popularity.
We submit your page to Yahoo, the
Open Directory (which powers AOL Search, Netscape Search,
plus others), and Looksmart.

In addition to these types of search engines
and directories, Overture and Google fall into a third category.
This category consists of pay per click search engines.
We'll walk you through picking your
keywords and deciding what to bid. We can show you all the
tricks and tips we've learned.
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